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tiger woods clothes nike
Tiger Woods Collection

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Tiger Woods Nike Contract: 5 Fast Facts You Need toKnow
Tiger Wood Nike contract endorsement

Getty Tiger Woods celebrates at 2019 Masters

There may be no more infamous endorsement in sports than the one between Nike and Tiger Woods. One of the most well-known golfers in history has been with the iconic brand since the start of his professional career and has remained with them ever since. There have been a few bumps in the road, but Woods and Nike are a powerful pairing.

Since first signing with Nike in 1996 before his pro debut at the Greater Milwaukee Open, weve seen commercials with Woods, custom gear and much more. Were going to take a deeper look into Tigers Nike contract and the history behind the brand and the golfer, starting with the various deals hes signed.


Tiger Has Reportedly Signed Four Nike Contracts

While the first deal Woods signed with Nike came in 1996, hes since re-upped that contract four different times, according to John Strege of Golf Digest. The first deal was a five-year agreement worth $40 million, which looks small compared to some of the others signed by the golfer.

It was reported that Woods second contract came in 2001 when he signed a five-year extension that was worth roughly $100 million, according to Doug Ferguson of ABC News. The third deal was agreed to in 2006 for seven years and was followed by the most recent between Nike and Tiger which is double the size of his second.


Tiger Woods Current Nike Contract Is Estimated at $200 Million

Tiger Wood Nike contract sizeTiger Wood Nike contract size

GettyTiger Woods

The 2013 contract extension signed by Woods was agreed to during the final year of his previous deal. There was quite a bit of speculation over just how much money it was worth, and Business Insider is among many who have cited the $200 million total.

After the deal was done, Woods agent Mark Steinberg said he was confident the golfer would be with Nike for the rest of his career and addressed the contract, per ESPNs Bob Harig.

Were comfortable with where we ended up and the career trajectory that Tiger will be on with Nike, Steinberg told ESPN.com at Muirfield, where Woods will begin play in the Open Championship on Thursday afternoon. Im thrilled we were able to complete this deal.

Woods echoed a similar sentiment roughly a month prior, telling ESPN that it was just a matter of time before the contract would be signed.


Woods Dad Called Nikes First Contract With Tiger Chump Change

Tiger Woods contract Nike termsTiger Woods contract Nike terms

GettyTiger Woods

After Woods signed the $100 million deal over five years in 2001, it was apparent that Nike knew the price to keep him on board would be far bigger than his first contract. The jump in pay was $60 million more over the same amount of time, and Tigers father, Earl Woods, was brutally honest about how he knew the second negotiations would go, per ABC News.

The value Nike received on the first contract caused me to come to my conclusion that it would be chump change, his father, Earl Woods, said of the five-year, $40 million deal that raised eyebrows in 1996.

And this contract will be chump change compared to the next one, because Tiger is only going to get bigger and better.

As weve seen since that point, Tigers father was spot on with his assessment that the contracts were only going to increase in size.


Nike Backed Tiger Woods After Other Sponsors Dropped Him

Tiger Woods Nike historyTiger Woods Nike history

GettyTiger Wood and Nike co-founder Phil Knight

While Nikes contracts with Woods have only increased in size over the years, they had a big decision to make in 2009. When the news of Woods extramarital affairs came to light, multiple sponsors such as Gatorade, AT&T, and General Motors, among others canceled their contracts, per CNBCs Lucy Handley.

But Nike chose to stay with Woods and keep their contract. They also did the same when he was charged with driving under the influence after being found asleep behind the wheel of his car in 2017. This decision was even made in the midst of Woods attempting to return after multiple back surgeries and just one top-10 finish from 2014-17.

Woods began reverting back to form in 2018 by finishing No. 2 in the FedExCup Rankings and posting seven top-10 finishes that year.


Nike Welcomed Tiger Back at 2018 Masters With Infamous Ad

While Woods hadnt competed in the Masters since 2015 due to injuries and the aforementioned back surgeries, he made his return to the infamous major during the 2018 season. And in doing so, Nike created a commercial titled Welcome Back, as Darren Rovell of The Action Network previously showed.

The partnership between Woods and Nike remains strong as the years roll on, and it doesnt appear to be slowing down anytime soon. Its probably a safe bet that if/when his current deal expires, that Woods will remain with the company beyond that point.

READ NEXT: Tony Finaus Cousin, Jabari Parker, Watched Him Play Live at Major


The amazing story behind Tiger Woods' iconic Nike juggling commercial

It wasn't that long ago that Tiger Woods was the world's most marketable athlete, annually ranking at or near the top of the list of the world's highest-paid athletes.

But for all of Woods' endorsement deals and commercials, there is one commercial that stands above them all The famous juggling-golf-ball commercial for Nike, which first aired in 1999.

The commercial is simply Woods juggling a golf ball with a wedge for 28 seconds, fast, slow, between his legs, behind his back, and he finishes by hitting the ball out of mid-air down the range.

But the iconic commercial almost never happened, and even after the idea was born, it might have still failed if not for Tiger's fierce competitive fire.

On the day the commercial was shot, Woods was actually at a driving range filming a different commercial for Nike, Chris Zimmerman of Nike told NBC's "Dateline" in 2000. In that commercial, a bunch of hack golfers suddenly become awesome on the driving range just by being in the presence of Woods. Once he leaves, they suddenly revert back to their lack of golf ability.

Zimmerman goes on to explain that it was during a lunch break while filming that commercial that Woods was killing time by juggling a golf ball.

It was actuallyDoug Liman, the director of the commercial, who noticed Woods juggling the golf ball.Liman, whois better known as the director of big Hollywood films such as "Swingers," "The Bourne Identity," and "Edge of Tomorrow," saw what Woods was doing and had an idea.

While giving a talk to a conference in 2008, Liman explained how he came up with the idea, as recounted by Greg Sandoval of CNet.

Liman noticed Woods bouncing a ball on the edge of a club during breaks from shooting. Liman grabbed a shoulder-held camera and, away from the crew, asked Woods to bounce the balls while being filmed.

There was no trick videography or computer animation used to make the commercial. In fact, Woods actually failed on his first three attempts, according to Zimmerman. Here are the outtakes for the first three attempts, aired on "Dateline."

That was when Liman started to get frustrated and actually accused Woods of choking.

"I told him, 'I can't believe that of all people you are choking under pressure,'" Liman told the audience in 2008.

Now here is where we see both the talent and the competitiveness of Woods shine through.

Woods glared and then bounced the ball while transferring the club through his legs behind his back and finished by smacking the ball in mid air. The shot, which became a classic, was natural, unrehearsed, and driven by imagination rather than millions of studio dollars, Liman said.

What is even more amazing is the timing. Woods needed to complete his juggling trick in exactly 28 seconds in order for it to fit into a commercial. Woods winds up and smacks the ball out of mid-air at exactly 28 seconds, and he did that on just his fourth take.

That is something that only Tiger Woods could do.

Of course, a good Woods story must include an awkward high-five, and this one does not fail.

Here is the full commercial.

This post first appeared on BI in 2015.

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